The Trinidad and Tobago Manufacturers’ Association, led by President Roger Roach and other officers of the Secretariat together with Yofi Grant – CEO of Ghana Investment Promotion Centre (GPIC) participated in a commercial meeting and factory tour of Angostura Limited. Rahim Mohammed Executive Manager Corporate Services; Mark Paul-Plant Manager Distillery Operations and Melissa Clarke-Commercial Sales Manager of Angostura met the delegation and facilitated the discussion on Angostura side.

The talks included, inter alia, potential market entry strategies and opportunities in Ghana. Also, in attendance at the meeting, was a representative from the Ministry of Trade and Industry which continued its role in supporting linkages with members of the Ghanaian delegation that were in T&T the week of 1 – 5 August.

At the meeting, Angostura shared insights on their African market experience and outlined the challenges they faced in breaking into the spirits market in Africa. The discussion included strategies to enhance Angostura’s presence in Ghana and the potential for their range of products, to be embraced by the Ghanaian market.

Grant reiterated the growing trend of mixology in Ghana and the potential of Angostura’s products and reiterated the need to settle on distinct marketing strategies for alcoholic and non-alcoholic beverages in the Ghanaian market. The role of the African Continental Free Trade Area (AfCFTA) in shaping trade dynamics between the Caribbean and Africa was discussed. Angostura expressed interest in obtaining a market entry roadmap from GIPC and exploring partnerships with Ghanaian distributors.

By 

Ryan Bachoo

cnc3.co.tt